As another new year approaches, it's a good time to start planning your marketing strategy for 2018 and beyond. Whether you're reading this before the holiday rush or after New Years, it's important to realize that the world of marketing is rapidly advancing. If you...
You know you need to up your online marketing game in the new year. One of the best ways to do that is to take your copy to the next level. However, copywriting is not something that just comes naturally to everyone. In fact, it can...
As a new year begins, it’s a good time to assess our tactics, routines, and strategies. Are you happy with the ROI that your email marketing generates or is it time to make some adjustments? Sometimes, we get in a rut and need a little refresher...
If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a large, loyal list. The truth of...