Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you this year. What got you to this point won’t get you to where you want to be, and your...
When we speak of mobile advertising trends we usually think as far as a couple of months to a year from the present. That’s all well, but what’s more interesting is what will happen three to five years from now. According to eMarketer, mobile internet ad...
The future of marketing, especially in Malaysia, may seem like it is all about price and promotions. Marketers today are pressured to drive short-term gain and as such, react to market competitors rather than real consumers. But we need to understand that winning tomorrow should...
Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that video will make up more than 80% of all...