Growing any business is, well, tough business. You’ve got your hand in every pot while simultaneously wearing every hat. You’re worrying about marketing strategies, product creation and growth plans, all in the same day. With so many ongoing tasks, it can be far too easy to...
I’ve been asked to be on a panel about content marketing on Tuesday, March 27th at the Cabinet and Closet Conference. As a maniacal blogger (‘er content chugger-outer), I was thinking the first question you might have is, “Mike – why should I give a...
App owners who created an app to effectively communicate with their customers often struggle to promote their app and acquire loyal users. The goal is to provide customers with an exceptional experience, but if they don’t know about the app, they won’t be able to...
Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is...