If you’re reading this, I’m guessing that you found this article from Facebook. I’m also guessing that you were procrastinating by scrolling through your newsfeed. Don’t worry, I do it too. But the problem is, a lot of this activity isn’t making us more productive. It’s...
Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. But, with the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing...
This week we thought we would touch on the differences between business, sales, and marketing strategies. This is because there’s usually confusion between sales and marketing strategies. To avoid confusion, it’s always good to look at definitions. Michael Porter defines strategy as the set of choices that...
The average person today has an attention span of eight seconds or less when processing new information. You might create award-winning content. You could spend thousands on graphics and video production. None of that matters if the person reading or viewing your content becomes bored with...