Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online...
The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more easily. In such a crowded marketplace – 65% of downloads come from searches in the...
Online advertising could use some simplification. Anybody that has spent more than two months working in the online advertising space will tell you that it is a fast-paced, complex, confusing, always changing, and exhausting industry that has few, if any, dedicated rules, set procedures, or...
One thing we can all agree on: the amount of video consumed online has grown at an incredible pace in the last two years, and is set to grow even further. Here’s the projection: 75% of all mobile data will be video by 2020. And driving...