As a freelance business owner, one of the challenges you face is marketing your business. I know. I have a hard time marketing my own business on a regular basis. However, it’s vital to market yourself and get out there — otherwise you end up watching...
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner This quote could not be more true. All it takes is one less than stellar experience for customers to move on to the competition. One way...
Connecting with your consumers in a meaningful way, is key to long-term success. Knowing what they want, how they want it, and when, are all pieces of their buying behavior puzzle. A killer marketing campaign that does exactly this, however, needs to have a final piece of...
Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While...